Technology research, systems advisory and operational problem-solving for design-led physical-product businesses.
Business problems we work on.
The work starts where operating reality, technology choices and commercial consequences meet — before the answer is obvious, and before the wrong commitment becomes expensive.
Operational
- We’re quoting lead times we can’t always hit — and we don’t have a reliable way to know until it’s too late.
- Our team spends more time chasing information than acting on it.
- We process everything in spreadsheets and email. It works until it doesn’t — and it’s starting not to.
- We know the spreadsheet is breaking, but replacing everything at once would be reckless.
Decision
- We know we need a proper system. We don’t know whether to build, buy, wait — or make a first version ourselves.
- We’re about to commit to a platform. We want someone to pressure-test that decision first.
- Everyone’s talking about automation and AI. We need to know what is useful, what is noise, and what to ignore.
Transition
- The founder is still the system. We need to change that before it becomes a crisis.
- We’ve outgrown how we work, but we don’t know what to replace it with — or in what order.
- A key wholesale partner wants better data from us. We’re not sure what that actually requires.
- We don’t need a transformation programme yet. We need a working first version that shows us what to fix.